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Stickam's player and live stream abilities are recognized in a Variety Magazine article as a "more customizable player" that has the ability to engage fans in a powerful way using their virtual face-to-face interaction.Broadcasters on Stickam can allow their friends and followers to log into their chat rooms by using Facebook, Twitter, You Tube, Tumblr, Linked In, Myspace, or Gmail.Users continue to produce—and watch—more video than ever before. were watching an average of one hour and 16 minutes of video on digital devices every day (out of 5.5 total hours spent watching video content), according to e Marketer—up significantly from only 21 minutes watching video on digital devices in 2011.In fact, online video streaming will grow to more than 80 percent of all consumer internet traffic by 2020, according to predictions from tech company Cisco. Beyond the popularity of social video in general, Facebook Live brings with it specific benefits.The site quickly expanded to include live shows and produced content from MTV, G4 TV, CBS Radio, NATPE, CES, and many others, as well as live performances and shows with numerous musicians and celebrities.In addition to streaming their live video on Stickam, the service allowed users to embed their streaming webcam feeds into other web sites via a Flash player.People comment 10 times more on Facebook Live videos than on regular videos, according to the network.Meanwhile, the average time people spend watching Live videos is more than three times longer than video that isn’t live. For the final 2016 presidential debate, a study by media streaming service provider Wowza found that Facebook’s live stream had the lowest latency, beating out satellite and cable for some viewers and delivering its stream at an average 13-second delay (as low as seven seconds for some viewers).

Stream API was a customizable white label service that allowed customers to add live streaming to their website or application with no development experience required. has streamed weekly "Party Chats" on Stickam for over two years straight.

For specific advice on livestreaming, check out the Livestreaming hot topic: There are a huge number of positive uses and potential for using video chat services and webcams as tools for communication and a number of sites, apps and services may wish to access your webcam.

The advice below can help you minimise the risks associated with webcams and video chatting.

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